Fiber Growth · Regional & Rural ISPs
Turn Every Fiber Build Into a Fully Booked Service Area — Not a Half-Empty Map.
The Underground designs and runs elite door-to-door sales teams plus digital acquisition funnels so your regional ISP converts homes passed into paying subscribers quickly, predictably, and with full-funnel visibility.
- ✓ Deploy dedicated fiber teams that live and breathe your markets, not generic canvassers.
- ✓ Align paid media, SMS, and field reps so installs are booked before crews leave the neighborhood.
- ✓ See weekly KPIs from ad click to install so you know exactly what your new customers cost.
No spam pitches. We’ll review your current footprint, build status, and subscriber targets, then map how a combined field + digital program could support your installs.
Sample Fiber Market Dashboard
Live CampaignInstalls / Week
164
+37% vs. pre-launch
Door Show Rate
74%
Booked from digital leads & knocks
Close Rate
41%
Qualified households in active zones
Territory Snapshot
9,800 homes passed · 3 priority zones · 4 dedicated teams · blended CAC tracked weekly.
Ops Notes
Door teams seeded with digital warm leads; SMS reminders tied to crew schedules.
Numbers shown are illustrative only and not a guarantee of future performance.
Perfect for regional ISPs, rural cooperatives, municipal fiber, and local builders who need real installs in new and existing builds.
The Real Problem
Fiber in the ground doesn’t generate revenue. Installs do.
Most regional ISPs are excellent at building networks, not at orchestrating high-intent demand and field sales. The result is half-lit service areas, slow payback on capital, and boards asking why take-rates are stuck.
Underperforming internal sales
Inside teams and call centers rarely have the bandwidth or tooling to saturate neighborhoods quickly. Door-to-door is an afterthought, not a discipline.
Low digital lead quality
Generic “fiber in your area” campaigns flood inboxes with unqualified leads that never turn into completed installs or churn out on day 30.
Missed build windows
Crews finish construction, marketing sends a few mailers, then everyone moves on. By the time demand ramps, your best window for dense adoption is gone.
Process
How our fiber growth engine works.
We plug into your current plans, not bulldoze them. The Underground gives you a dedicated field + digital unit that stands up quickly and reports like a modern growth team.
Market deep dive & territory design
We audit your footprint, build phases, and subscriber targets, then carve territories that match install capacity and ROI.
- Homes passed, take-rate, and ARPU review
- Priority zones and “must-win” neighborhoods
- Capacity-aware routing for field teams
Launch elite door-to-door + digital funnel
We deploy trained fiber reps plus a local digital funnel that books and warms appointments for the field.
- Fiber-specific scripting & in-home education
- Hyperlocal ads and landing pages per market
- SMS / email automation synced to crew schedules
Weekly KPI reviews & optimization
We meet with your leadership on a set cadence, tuning territories, offers, and media to your real numbers.
- Installed subs vs. target by zone
- Blended CAC vs. alternative channels
- Offer testing & territory reallocations
Field + Digital
Door teams and digital funnels working as one system.
Instead of buying random leads or sending reps out blind, we build a true flywheel where every door knock and ad impression improves the other.
Door-to-Door Teams
- In-home education that demystifies fiber, pricing, and install timelines for households.
- Neighborhood saturation with structured routing, not random walking.
- On-the-spot closes and install scheduling aligned with your OSS/BSS.
Digital Funnel
- Hyperlocal ads that only target addresses you can actually serve today.
- Retargeting and nurture flows that warm up interest before the door knock.
- Appointment forms that sync with field schedules and confirm via SMS.
Digital Interest
Ads, landing pages & SMS capture high-intent prospects by address.
Field Conversion
Reps prioritize warm doors & neighbors around recent installs.
Data Feedback
Install data feeds back into targeting, offers & territory design.
Outcomes
What ISPs get with Underground.
We focus on one thing: more profitable households on your network. Below are representative numbers from regional and rural fiber campaigns we’ve run.
Show rate lift
+32%
vs. prior campaigns relying solely on call center outbound.
Installs / rep / day
3.4
Average across mature territories with optimized routing.
CAC vs. call center
-38%
Blended acquisition cost when combining field + digital.
Payback window
60–90d
Typical range to recover acquisition cost on standard ARPU.
Sample results from past regional campaigns. Your results may vary based on market, offer, competition, and execution.
Case Snapshot
Sample fiber market launch.
Market at a glance
- Region type
- Upper Midwest rural co-op
- Homes passed (phase 1)
- 12,400
- Target take-rate
- 40% in 18 months
- Channel mix
- Door-to-door + paid social + SMS
- Result
- 38% take-rate in 9 months
A member-owned electric co-op had invested heavily in fiber construction across three counties. After a year of light-touch marketing, only ~18% of homes passed had converted, and board pressure was increasing.
The Underground designed territories aligned with existing construction phases, stood up a dedicated field team, and launched a hyperlocal digital funnel that pre-qualified and scheduled households into install windows.
Within 60 days, installs per crew more than doubled. Weekly KPI reviews allowed the co-op and Underground to reallocate reps to pockets of high demand, test pricing offers, and tighten targeting around most profitable addresses.
After nine months, the co-op hit a 38% take-rate in priority zones with a clear path to 45%+. Capital payback shortened by several quarters compared to the original business case.
Why Underground
Built for fiber, not generic door-to-door.
You don’t need another agency deck or a seasonal door-knocking team. You need operators who understand fiber economics and can own a market with you.
Door-to-door specialists
We recruit, train, and manage reps specifically for fiber. No coupon books, no random product mix.
Fiber-specific training
Scripts and objection handling built around speed tiers, install logistics, and competitor positioning.
Full-funnel reporting
From ad click to completed install, you’ll see the numbers you need: CAC, show rate, and LTV by territory.
Fast launch
We can move from initial deep dive to live teams in weeks, so you don’t miss critical BEAD or build windows.
FAQ
Questions regional ISPs usually ask us.
Next Step
Let’s turn your fiber footprint into profitable households.
Bring your maps, build phases, and subscriber goals. We’ll bring a concrete plan for how a combined door-to-door and digital engine could help you hit them faster and with more clarity on ROI.